Metriqs
Performance House
Get a Free Audit → Calculate My ROI ↓
// 100% transparent · All inside your accounts
Your external marketing department

Built for
performance.
Wired for growth.

Metriqs Performance House is a performance marketing agency based in Lisbon, Portugal, offering Google Ads management, Meta Ads, SEO, GA4 analytics, and full-funnel digital marketing strategy for e-commerce, lead generation, B2B and B2C businesses globally.

We don't manage campaigns. We build revenue engines. One house. Every channel. Zero black boxes — all inside your accounts.

100%
Transparent — your accounts, always
4×
Average ROAS improvement
70+
Page audit delivered in Phase 1
0.
Black boxes. Ever.
// results that speak for themselves View Case Studies →
·Google Ads ·Meta Ads ·TikTok Ads ·LinkedIn Ads ·Apple Search Ads ·Amazon Ads ·GA4 & Tracking ·UX & CRO ·Full-Funnel Strategy ·SEO ·Looker Studio ·CAPI Server-Side ·Appsflyer · Adjust ·Google Ads ·Meta Ads ·TikTok Ads ·LinkedIn Ads ·Apple Search Ads ·Amazon Ads ·GA4 & Tracking ·UX & CRO ·Full-Funnel Strategy ·SEO ·Looker Studio ·CAPI Server-Side ·Appsflyer · Adjust
What we do

Every channel.
Every signal.

Nine services. One house. Zero silos. We operate across the full stack of digital performance — from first click to closed deal.

01 //
Google Ads
Search, Shopping, PMax, Display. Active management across 6–10 campaigns with weekly search term audits and aggressive negative keyword hygiene.
SearchPMaxtCPAtROASAI-Enhanced
02 //
Meta Ads
Facebook & Instagram full-funnel. Awareness to retargeting. Creative strategy, LAL audiences, CAPI server-side setup for bulletproof attribution.
CAPILALRetargetingDPAAI-Enhanced
03 //
TikTok Ads
Short-form video acquisition at scale. Hook testing, creative iteration, top-of-funnel demand generation for brands ready to grow fast.
UGCHook TestingTOF
04 //
LinkedIn Ads
B2B lead generation with surgical targeting. Job title, company size, industry. Lead gen forms, retargeting, and account-based marketing execution.
B2BABMLead Gen
05 //
Apple & Amazon Ads
Apple Search Ads for high-intent App Store acquisition. Amazon Ads for product and brand visibility. Full MMP integration via Appsflyer and Adjust.
Apple SearchAmazonAppsflyerAdjust
06 //
Analytics & Tracking
GA4, GTM, CAPI, offline conversion imports. We build the measurement infrastructure that makes every other channel work harder and smarter.
GA4GTMServer-SideOffline Conv.AI-Enhanced
07 //
UX & CRO
Traffic means nothing if the site doesn't convert. We audit, redesign landing pages, run A/B tests, and eliminate every friction point in the funnel.
A/B TestingHeatmapsCVRMobile
08 //
SEO & GEO
On-page optimization, technical SEO, content strategy and GEO. We build organic visibility that compounds over time and reduces paid dependency.
On-PageTechnicalContentGEOAI-Enhanced
09 //
Full-Funnel Strategy
The layer that ties everything together. Quarterly planning, budget allocation, channel mix strategy, and KPI frameworks built for your business model.
PlanningAttributionKPIsROIAI-Enhanced
AI-Powered

Faster. Smarter.
Still human.

"We don't use AI to replace the work — we use it to move faster, spot patterns quicker, and make better decisions with more confidence."

AI is embedded across our workflow — not as a crutch, but as a force multiplier. Every insight is validated by a senior strategist. Every recommendation is made by a human who understands your business.

The result: the speed and pattern recognition of AI, combined with the strategic judgment and accountability of an experienced team.

🔍
01 //
SEO + GEO
We optimise for both traditional search engines and generative AI platforms — ChatGPT, Perplexity, Gemini. Your brand gets found wherever your audience is searching.
📊
02 //
Audit Intelligence
AI accelerates our audit process — analysing thousands of keywords, search terms, and ad combinations in minutes. We find the leaks faster and act on them sooner.
🎯
03 //
Keyword & Intent Mapping
AI clusters search intent at scale — identifying high-converting query patterns, content gaps, and negative keyword opportunities your competitors are missing.
⚡
04 //
Anomaly Detection
Automated monitoring flags unusual drops in CVR, CPA spikes, or tracking breakage — often before you'd notice it manually. We catch problems before they become expensive.
👁
05 //
Audience Prediction
AI analyses behavioural signals to predict which audience segments are most likely to convert — helping us allocate budget toward people who are actually ready to buy.
🎨
06 //
Creative Intelligence
We use AI to detect creative fatigue, identify winning hook patterns, and surface which ad angles are resonating — so we iterate faster and waste less creative budget.
🕵️
07 //
Competitor Monitoring
Continuous AI-driven tracking of competitor ad activity, messaging shifts, landing page changes, and keyword movements — so we always know what the market is doing.
💰
08 //
Budget Allocation
AI models analyse historical performance and market signals to recommend where to shift spend across channels and campaigns — maximising return on every euro invested.
◆
Our AI philosophy: AI handles the pattern recognition and speed. Humans handle the strategy, judgment and accountability. You always know exactly what we're doing and why — zero black boxes, even in our tooling.
How it works

Four phases.
One system.

From day one audit to long-term growth engine. Every engagement follows the same proven framework — because structure is what separates good results from exceptional ones.

1
Phase 01
Audit & Planning
We start by understanding everything — where you are, where the budget is going, and where the real opportunities are hiding. No fluff. No generic recommendations.
  • 70–90 page comprehensive audit
  • Google Ads, Meta, Website & UX analysis
  • Competitive intelligence report
  • Scale vs. Pause prioritization framework
  • Detailed Annual Plan
  • Investment & ROI projection
2
Phase 02
Structure & Setup
We build the foundation right. Tracking, campaign architecture, landing pages — everything structured for performance from day one, not retrofitted later.
  • Google Ads restructuring & campaign architecture
  • Meta Ads setup from scratch or full rebuild
  • GA4 + GTM + CAPI implementation
  • Landing page design & UX optimization
  • Mobile-first — 80%+ of your traffic
  • Offline conversion import setup
3
Phase 03
Execute & Grow
Active daily management, not set-and-forget. We're in the accounts every day — testing, optimizing, cutting waste, doubling down on what works.
  • Active management across all live channels
  • Weekly search term reviews & negatives
  • Creative testing & hook iteration (Meta/TikTok)
  • Bid strategy management & budget reallocation
  • Continuous A/B testing on landing pages
  • Audience refresh & LAL expansion
4
Phase 04
Report & Scale
No vanity metrics. No 40-slide decks full of screenshots. Real-time dashboards, honest analysis, and strategic decisions made together every month.
  • 24/7 Looker Studio real-time dashboard
  • Weekly KPIs: CPI, CPA, CAC, LTV tracking
  • Cohort analysis — retention & lifetime value
  • Monthly strategic meeting (1–2h)
  • Quarterly business review (2–3h)
  • WhatsApp support during business hours
// The performance gap

Most accounts leave 30–35%
on the table. Is yours one of them?

Real benchmark gaps — what the average account delivers vs. what a properly structured one should. See where you stand.

E-COMMERCE
$ fashion //
Fashion & Apparel
3.2× → 4.32×
ROAS industry avg vs. Metri//qs benchmark. On a €5k budget that's €5,600 extra revenue every month.
LEAD GEN
$ education //
Education
€38 → €27
CPL industry avg vs. MQS. Same €5k budget goes from 132 leads to 188. That's 56 extra opportunities at zero extra cost.
B2B / SAAS
$ saas //
SaaS / Software
€82 → €59
CPL reduction. Broad match + weak landing pages are the most common leak. Fixed in the first 60 days.
What's the gap in your account?
Calculate My ROI → Get Free Audit
// Takes 60 seconds  ·  No account access needed  ·  Free
Why Metriqs

Not a vendor.
Your house.

01
100% Transparent
We work inside your accounts. You own everything — every campaign, every pixel, every report. We leave nothing behind a black box, ever.
02
Senior-level only
No juniors on your account. No account managers pretending to be strategists. The person who audits you is the person who runs your campaigns.
03
Data before decisions
Every recommendation is backed by data. We don't guess what's working — we track, measure, and act on signal, not gut feeling.
04
Candid, not comfortable
If your budget is being wasted, we'll say so directly. If a campaign should be paused, we pause it — not keep it running to protect the relationship.
metriqs_audit.sh
$ run audit --client=your_brand
→ Scanning 847 search terms... → Found 23 wasted keywords → Budget leak: €4,200/month ✓ Quick wins identified: 7
$ check meta --pixel=status
→ Pixel firing: OK → CAPI connection: MISSING → Attribution loss: ~31% ✓ Fix: CAPI setup — 2hrs work
$ analyze ux --device=mobile
→ Mobile traffic: 84% → Mobile CVR: 0.8% (critical) → Form abandonment: 67% ✓ Estimated CVR lift: +2.1%
$
About
We're the team that makes your numbers move.

Metriqs Performance House was built on one belief: performance marketing works best when you think like a partner, not a vendor. We embed inside your business, operate inside your accounts, and treat your budget like our own.

We work with E-commerce, Lead Gen, B2B and B2C brands across Portugal, Europe and globally — from first audit to long-term growth partnership.

//
Performance first. Every decision starts with "will this move the number?"
[]
Zero black boxes. You see everything we see. Always.
→
Action-oriented. Every meeting ends with a prioritized next steps list.
∞
Long-term thinking. We build infrastructure that compounds, not campaigns that expire.
↑
Candid by default. We tell you what your numbers say, not what you want to hear.
// free_audit — no commitment
Ready to see where your budget is going?

We'll audit your Google Ads, Meta, and website — and show you exactly what's working, what's wasting money, and what to do about it. Free. No strings attached.

Get Your Free Audit →
// 48hr turnaround · No commitment · 100% yours to keep
Get in touch

Let's talk
performance.

Tell us about your business and we'll come back with a free audit within 48 hours.

Contact details

@
Emailbernardo@metriqshouse.com
//
WhatsApp+351 91 973 0030
→
LocationLisbon, Portugal — Operating globally
⏱
Response timeWithin 24 hours, always
what_happens_next.sh
01 You submit the form
We review your site & ad accounts
02 Within 48 hours
Free audit delivered to your inbox
03 Discovery call — 1hr
We walk through findings together
04 You decide
✓ No pressure. No commitment.
$