MetriqsPERFORMANCE HOUSE
Performance marketing agency · Lisbon

Paid media, managed forrevenue and ROAS.

Metri//qs is a performance marketing agency specialised in Google Ads and Meta, also managing TikTok, LinkedIn, Apple Search Ads and Amazon Ads for e-commerce and B2B companies.

Campaigns run inside your own accounts and every optimisation decision is made against revenue, ROAS and cost per acquisition.

Request a performance audit →View client results
  • Google Ads & Meta specialists
  • Senior-led account management
  • Live Looker Studio reporting
Account optimisation
Illustrative
Revenue
€65.2k
▲ 33% vs baseline
Ad spend
€14.0k
unchanged
ROAS
4.7×
▲ 1.2
CPA
€27.9
▼ €9.3
CampaignROASBudget shareAction
Google AdsSearch · brand9.8×
10%
Scale
Google AdsSearch · generic3.4×
24%
Optimise
Google AdsShopping5.0×
28%
Scale
MetaProspecting3.1×
22%
Test
MetaRetargeting6.2×
12%
Scale
Google AdsDisplay0.9×
4%
Reduce
Same spend, budget moved toward higher-return campaignsexample data
Platforms we manage
  • Google AdsGoogle Ads
  • MetaMeta
  • TikTokTikTok
  • LinkedInLinkedIn
  • GA4GA4
  • Apple Search AdsApple Search Ads
  • Amazon AdsAmazon Ads
Client results

Recent results across e-commerce and hospitality

Client names are withheld under confidentiality.

Read the case studies →
Jewellery · E-commerce · PT
5×
ROAS

+60% annual revenue and −40% wasted spend. Full scale reached in three months.

Hotel group property · Europe
€70€20
Cost per acquisition

+40% revenue and +35% direct bookings.

Footwear · E-commerce
3.6×
ROAS, with 100% attribution

GA4, GTM, Meta CAPI and Merchant Center built from zero.

Golf retail · Pre-launch
0→live
Launch-ready acquisition

Paid media, tracking and SEO + GEO strategy in place before launch.

Platforms and measurement

Every major ad platform, optimised against the same revenue data.

Google Ads and Meta are our core platforms, alongside TikTok, LinkedIn, Apple Search Ads and Amazon Ads. Server-side tracking and offline conversion imports return accurate revenue data to each platform, so bidding algorithms optimise for sales rather than proxy metrics.

Google AdsMetaTikTokLinkedInApple Search AdsAmazon AdsMEASUREMENT LAYERRevenue dataGA4 · GTMCAPI server-sideOffline conversions↺ returned to platform biddingLooker StudioLIVEAttributed revenue by channelGGLMETATTLIASAAMZ
Select a platformSee the campaign types we manage and how each one is optimised.
Traffic and sessionsConversion and revenue data returned to bidding

Paid media management

Campaign structure, bidding, budgets and creative testing, managed daily against ROAS and CPA targets.

Google AdsMetaTikTokLinkedInApple Search AdsAmazon Ads

Measurement and attribution

Tracking that gives each platform reliable conversion and revenue data to optimise on.

GA4GTMMeta CAPIOffline conversionsAppsFlyer · AdjustLooker Studio

Conversion optimisation

Landing page and funnel improvements that raise conversion rate, with a mobile-first focus.

Landing pagesUX auditsA/B testsSEOGEO

// strategic planning: quarterly budget allocation, channel mix and KPI frameworks aligned to your margin and revenue targets.

Engagement model

How an engagement runs

Each engagement follows a structured framework, led by the same senior strategist from the initial audit through to reporting.

Phase 01

Audit and planning

A 70–90 page audit covering Google Ads, Meta, your website and competitors. Each campaign is assessed on revenue contribution and ROAS, and classified for scaling, optimisation or pause.

DeliverablesPerformance auditCompetitive analysisAnnual plan and ROI projection
Audit · campaign assessmentexample page
CampaignROASAction
Search · brand9.8×Scale
Search · generic2.1×Optimise
Shopping4.6×Scale
Meta · prospecting2.4×Test
Meta · retargeting6.2×Scale
Display0.9×Reduce
Every campaign assessed on revenue contributionp. 23 / 84
Phase 02

Account structure and measurement

Account restructuring and a complete measurement setup with GA4, GTM, Meta Conversions API and offline conversion imports, so each platform optimises on accurate revenue data. Landing pages are reviewed with a mobile-first focus.

DeliverablesTracking implementationAccount restructureLanding page review
Setup · measurementchecklist
  • GA4 events and conversionsGA4
  • Tag Manager containerGTM
  • Meta CAPI, server-sideCAPI
  • Offline conversion importCRM
  • Mobile landing pagesmobile
Tracking coverage100%
Phase 03

Optimisation

Daily account management against agreed ROAS and CPA targets: bid strategy and budget reallocation, search term analysis, and structured creative and audience testing.

DeliverablesDaily managementBudget reallocationTesting roadmap
Optimise · blended ROAS by weekillustrative
Same spend, higher return3.5× → 4.7×
Phase 04

Reporting and scaling

A live Looker Studio dashboard, monthly performance reviews and quarterly business reviews. Each review closes with prioritised actions and a budget recommendation for the next period.

DeliverablesLive dashboardMonthly reviewQuarterly business review
Report · Looker Studioexample dashboard
Revenue
€65.2k
▲ 33%
ROAS
4.7×
▲ 1.2
CPA
€27.9
▼ €9.3
W1W2W3W4W5W6W7W8
Engagement principles

How we work with clients

Client-owned accounts

All campaigns, data and reporting sit in your own accounts. You keep full access and ownership at all times.

Senior-led management

Your account is managed directly by a senior strategist, without hand-offs to junior teams.

Revenue-based decisions

Budgets and bids are set against the revenue, ROAS and CPA targets agreed at the start of the engagement.

Transparent reporting

A live dashboard and clear recommendations, including when spend should be reduced or paused.

Account leadership

Bernardo Paes de Vasconcellos

Founder and lead strategist · Lisbon

Bernardo leads every client engagement, from the initial audit to day-to-day campaign management. His experience covers Google Ads, DV360, Meta and TikTok across e-commerce, lead generation and B2B, in markets including Portugal, Brazil and South Africa.

Google AdsDV360MetaTikTokPortugal · Brazil · South Africa
Performance audit

Request a performance audit

Share your website and monthly ad spend. Within 48 hours we send an assessment of your Google Ads and Meta performance: where revenue is coming from, where budget is being lost, and the priority actions to improve ROAS.

Free of charge. No account access required.
  1. 01Submit your detailsWe review your website and public ad activity.
  2. 02Audit within 48 hoursA written assessment with prioritised recommendations.
  3. 03Review call, 60 minutesWe walk through the findings and expected impact.
  4. 04Proposal, if relevantScope, fees and targets for a managed engagement.
bernardo@metriqshouse.com
+351 91 973 0030
Lisbon, Portugal · clients across Europe and beyond