MetriqsPERFORMANCE HOUSE
Case studies

Results fromrecent engagements.

Four anonymised engagements across e-commerce, hospitality and retail. Client names are withheld under confidentiality.

5×Peak ROAS delivered
€70→€20CPA reduction, hospitality
+60%Annual revenue growth
4Sectors
Case 01 · Jewellery · E-commerce · Portugal

Jewellery brand

Challenge

Budget absorbed by broad match terms with no purchase intent. Creative untested and no audience segmentation.

What we did

Restructured the full Google Ads and Meta setup, moved bidding to conversion value, and built a retargeting structure from scratch.

5×ROAS
+60%Annual revenue
−40%Wasted spend
Platforms and scope
Google AdsMeta AdsAudience strategyCreative testing
ResultCase 01
5×ROAS
Annual revenue+60%
Before
After
Wasted spend−40%
Before
After
3 months to full scale
Case 02 · Hospitality · Europe

Hotel group property

Challenge

Heavy reliance on OTA platforms and their commissions. CPA sat at €70 per booking with no direct booking strategy.

What we did

Built a direct-booking acquisition model: Google Search for high-intent travellers, Meta retargeting, and a landing page optimised for direct conversion.

€20CPA, from €70
+40%Revenue
+35%Direct bookings
Platforms and scope
Google AdsMeta AdsLanding page CROGA4
ResultCase 02
€20CPA, from €70
Cost per acquisition€70 → €20
Before
After
Revenue+40%
Before
After
Direct bookings+35%
Before
After
Direct channel replacing OTA commissions
Case 03 · Footwear · E-commerce

Footwear brand

Challenge

No working tracking: broken pixel, no product feed, no GA4 and no Merchant Center.

What we did

Built the full measurement stack from scratch (GA4, GTM, Meta CAPI, Merchant Center), then launched and scaled paid acquisition on top of it.

3.6×ROAS
4Tracking platforms implemented
100%Attribution
Platforms and scope
GA4Meta CAPIMerchant CenterGoogle Shopping
ResultCase 03
3.6×ROAS
  • GA4
  • Google Tag Manager
  • Meta CAPI, server-side
  • Merchant Center
Attribution coverage100%
Before
After
Paid acquisition scaled on reliable data
Case 04 · Golf retail · Pre-launch

Golf retailer

Challenge

New market entrant with no digital presence, no SEO footprint and no product naming strategy.

What we did

Built the digital foundation before any ad spend: UX architecture, product taxonomy, SEO structure and GEO-optimised content.

0→liveFull ecosystem
SEO + GEODual search strategy
Pre-launchBuilt before ad spend
Platforms and scope
UX auditProduct architectureSEOGEO
ResultCase 04
0→liveFull ecosystem
  1. UX architecture
  2. Product taxonomy
  3. SEO structure
  4. GEO content
  5. Launch
Ready to convert from day one
Next step

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